World-Leading Brands
Curated IT products from over 433 world-leading brands covering all use cases
TH
("the Company") is one of Thailand's largest IT retail and wholesale operators, providing comprehensive IT products and services. The Company offers a wide range of IT products including DIY computers, notebooks, desktops, and peripherals such as monitors, printers, mice, keyboards, and networking equipment, as well as digital lifestyle products including Internet of Things (IoT) devices, smartphones, and home appliances. The Company distributes IT products from over 433 world-leading brands with more than 16,000 product items available for customers.
433
BrandsWorld-Leading Brands
Curated IT products from over 433 world-leading brands covering all use cases16,000
ItemsProducts Available
Shop over 16,000 IT products for work, gaming, and lifestyleOperating as IT superstores, as of March 31, 2026, the Company has a total of 338 branches covering all regions of Thailand and the Lao People's Democratic Republic. The Company is ranked No. 1 in Thailand for the widest physical store coverage among IT retailers. In addition, the Company sells products through multiple online platforms, with online sales growing significantly as a result of continuous improvements to payment systems and logistics management, expanding its customer base. The Company is currently one of the BIG4 largest IT retail companies in Thailand.
338
BranchesAdvice Branches
Covering all regions of Thailand and Lao PDR, serving customers nationwide1
in ThailandWidest Store Coverage
The IT retailer with the most extensive physical store coverage in Thailand
Offline Retail Business
The Company sells products to general retail customers through its own branch network. As of June 30, 2024, there were 111 branches located in Bangkok, the metropolitan area, and upcountry, covering key provinces across all regions of Thailand.
Online Retail Business
The Company sells products through 3 main online channels: its website www.advice.co.th — currently ranked No. 1 IT e-commerce website by traffic in Thailand (Source: iPrice Insight) — as well as online marketplaces such as Shopee and Lazada, and social commerce platforms including Line, Facebook, and TikTok.
Wholesale Business
The Company sells products to dealers or other IT retailers who resell to end users. It also supplies franchise branches operated by franchisees. As of June 30, 2024, there were 233 franchise branches distributed across districts and provinces throughout Thailand, including in the Lao PDR.
Commercial Business
The Company sells products to government agencies and private companies that require IT products to enhance operational efficiency and strengthen data security.
Service Business
The Company provides warranty claim processing services on behalf of manufacturers, as well as comprehensive repair services for computers and other electronic devices, both within and outside the warranty period.